I think I handed out my last portfolio brochure today. The client even said, "We don't need it, we can just look at your stuff online. " My website hasn't been updated in 6 months...but years ago that was as good as being hot off the press. And so it never ends. The rules of marketing are changing so fast that by the time our brand spnkin' new brochure is designed, edited and printed the work is almost obsolete. Its like trying to be the lead car on the highway. I have been coerced into accepting the fact that I will never be finished when it comes to digital or online marketing -so today I tackled the new beast in town...which to most people in the know, is not "new in town" anymore. It has a big forboding letter H at the beginning of the word and in all of its arrogance it distorts one of the oldest words in the english language....Houzz. Houzz it goin'? Houzz about a little help? Does your house Houzz many people? In any event, I may not tame the beast but I decided to give it a go. (I am sure that next month there will be another latest and greatest marketing vehicle.) Anyway, I am now on Houzz. And its not an April Fool's day joke. I really am. And I even understand they give out badges. Maybe I have to be Tron to wear them. I dunno but check out the firm's new Project Books on the latest and greatest..as of two years ago....
...so I may not be the first guy to the dance but I guess it is never too late to start a blog. "Archi-whatever" will be a venue to post a lot of my previously published compositions (read:old) along with new observations and commentary ...Check back regularly and tell your "archi-friends" (I just made that up....).
Tuesday, April 1, 2014
Houzz it goin'?
I think I handed out my last portfolio brochure today. The client even said, "We don't need it, we can just look at your stuff online. " My website hasn't been updated in 6 months...but years ago that was as good as being hot off the press. And so it never ends. The rules of marketing are changing so fast that by the time our brand spnkin' new brochure is designed, edited and printed the work is almost obsolete. Its like trying to be the lead car on the highway. I have been coerced into accepting the fact that I will never be finished when it comes to digital or online marketing -so today I tackled the new beast in town...which to most people in the know, is not "new in town" anymore. It has a big forboding letter H at the beginning of the word and in all of its arrogance it distorts one of the oldest words in the english language....Houzz. Houzz it goin'? Houzz about a little help? Does your house Houzz many people? In any event, I may not tame the beast but I decided to give it a go. (I am sure that next month there will be another latest and greatest marketing vehicle.) Anyway, I am now on Houzz. And its not an April Fool's day joke. I really am. And I even understand they give out badges. Maybe I have to be Tron to wear them. I dunno but check out the firm's new Project Books on the latest and greatest..as of two years ago....
Friday, March 28, 2014
Lampoon and Love
What we Architects do is not easy. It is a stressful
existence scrounging for work and keeping clients’ happy while hoping to avoid
lawsuits along the way. Through 17 years
of private practice, I have found humor to be the most effective mood changer
and cartooning to be the best vehicle.
Over the last 10 years, the creation and evolution of Archi-toons (Architecture + cartoons; get
it?) has become both my private therapy and public soapbox.
I had dabbled with cartooning for years as I hand-drew my
Christmas cards during the 80’s and 90’s.
The futurist John Nesbitt’s high tech/high touch reaction theory was
valid; the more hours in a day that I spent on the computer, the more I enjoyed
the old fashioned hand drawing of cartoons in my spare time.
I had always enjoyed the work of Alan Dunn, the noted
cartoonist for The New Yorker and Architectural Record but there were no other
humorists dedicated to the plight, struggles, idiosyncrasies, and daily
experiences of the architectural profession.
Cartooning is a logical extension for the expression of our
architectural talents. The Architect is
academically instructed and professionally trained to be an observer of life.
Cartooning becomes the medium for a
re-presentation of these every day experiences…but with a twist.
Archi-toons not only point out the obvious but often lampoon the
self-righteous, praise the anonymous and fantasize what the profession could
be.
A few of these early cartoons first appeared in my second
book, the Architects Planner 2000. My editor had specified the page format for
the book and my first official architectural cartoons were bound by those
constraints. (That format is still followed to this day.) It was the 2003 publication of Archi-Toons
: Funniness, Comedy and Delight that this hobby of mine officially
developed into something grander than I had ever imagined.
Part Far-Side, part Thomas Paine, part Seinfeld, a
typical Archi-toons panel is structured
into an equation of three parts that include:
A. a
message that provokes protest, touches the memory or promotes enlightenment.
B. an element of humor, usually by exaggeration
or satire
C. a
singular, attractive, simple
graphic image
Needless to say, the amount of material and experiences that
I have to draw from my 25 years in the profession is boundless. From my days as
a student at NC State and Clemson to a Project Architect at LS3P and TVS to my
current occupation as an Architect in private practice, I can tell you there is
funny stuff everywhere; yet these experiences prove most satisfying when a
colleague exclaims: “I feel that way too!”
or “That happened to me!”
I personally feel we
Architects are, by our
education, licensure and training an exclusive bunch-few “outsiders” truly
understand what we do. In my
Archi-toons, the stereotypical professional, the academic role model, the daily
professional exchanges, the public’s perception of our craft and many icons of
our industry are all “celebrated” in the broadest sense of the word.
Cartooning, I have found, is not just therapeutic but can function as an
effective method of communicating social commentary, cultural observation or
just plain old funny stuff. With
apologies to The Godfather, only family can lampoon family…and that is what I
do.
So here is a companion Blog where I park my cartoons:
http://archi-toons.blogspot.com/
I hope you like it!
Monday, March 24, 2014
The Fountainhead. Or "How I ruined my first year of work after finishing Grad School"
You don't blow up your own building if the contractor changes the design? Whaaaaaat?
You don't have total control over all aspects of your work? Whaaaaaat?
You can't just go jack hammer stone when people don't respect you as an Architect ? Whaaaaaat?
Newspaper published architecture critics can make or break careers? Whaaaaaat?
As a fresh recruit some 25 years into the real world of architectural practice in Raleigh NC, I knew it all. I had just finished Graduate School with a Masters Degree and had lived for 5 months in Genova Italy...ah yes, Europe- where architects are revered and crowds of potential patrons clear a path wherever an Architect walks. Reading Ayn Rand's The Fountainhead in the summer of 1988 only galvanized my fortitude as an Architectural intern ready to change the world ! (And I had not even taken Architectural Registration Exam yet...) As my buddy Kurt Flechtner was always quick to retort, "What a maroon." I had a lot to learn. Whaaaaaat?
The Fountainhead (1949) from El origen del mundo on Vimeo.
Labels:
architect,
Ayn Rand,
Gary Cooper,
Howard Rourke,
The Fountainhead
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